creating a powerful visual presentation
The message is in the medium.
and "The medium is the message"
What are your goals?
Your goals give you direction.
Do you have a logo?
A logo is a business's signtature.
what you do?
In one sentence or less?
How do you maintain consistency?
Consistency creates trust and recognition.
How do you tell
Design is supported by content.
How do you Illustrate
The project dictates the imagery.
How do you combine
all the elements?
A good design addresses both form and function.
And then what?
Gain visibility and develop a following.
Creating effective web and print media is a necessary aspect to building an audience and growing a successful business today. With the many media choices from web to print today, it is important to work with a design studio that can handle them all.
goals drive direction.
Direction. Before beginning a project, whether it's a logo, a brochure, a web site, or a whole campaign, we want to learn about your business and your goals. The better we understand your business and goals, the better we can help you develop appropriate media.
your logo is your signature.
Your Identity. Every company needs a logo. Your logo is your identity. Creating a logo is the first step in developing a unique brand image. VIsPer only designs custom made original logos. We do not use stock images. The unique logo we will design for you will represent your business concept and goals. We can create a new unique logo, redesign or refresh an existing logo that may need updating, or work with the one you have, if you are happy with it. We do not recommend using stock logos or buying low cost logo designs on line, often presented as original, when they are not. Typically not original, they also will not address the uniqueness of your business model, and will be resold to other businesses over and over again. When you hire us to create an original logo, we will develop a logo just for your business, and will never resell that logo to another business—ever.
What do you do?
Developing a tag line. A tag line describes what a business does in one sentence, or maybe just two words. Visually it will accent and work with the logo. It is a part of your brand identity. A tag line is always recommended for any business because it simply, and quickly, communicates what your business does.
Develop your visual brand.
Branding = Consistency. Visual branding clearly identitfies a business, or a product. Essentially, branding means applying the logo, colors, design, company name, tag line, contact information, et al, on to your web and print, informational, packaging, presentation, advertising, and other media materials in a consistent and recognizable manner. This means making changes that make sense for each type of visual media. Visual branding helps you gain visual recognition, and maintain visual stability, across multi-media.
Telling your story.
Concept before copy, and copy before design. The concept is how you tell your story, the copy puts it into words, and the design presents it in context. Whether you write your own copy or we write it for you, it comes before the design. The content illustrates the concept and directs the flow of information and the design. Editing content for typos, grammar, punctuation and sentence structure, is extremely important in the process and we also help you with that. In particular cases, such as medical or technical texts, a writer or editor who specializes in that particular area is hired. In some cases a company will write the first draft and only require copy editing. VisPer will help facilitate your copy writing, and hire copy writers and editors as necessary.
Illustrating the point.
Illustration, Photography, and Infographics. Images for your project may come from stock image sites, or may be created as original pieces. Original images are always nice because you won't see them anywhere else, unlike a stock image which you may see being used over and over again by other companies. However, there are some cases when a stock image, photo edited to fit, can work very well.
Combining all of the elements.
Organization and Compilation. Ultimately we will combine all of the elements: Logo, tag line, colors, copy, images and text to create web and print pieces that reflect your brand identity and your message. With experience in all types of design media, VisPer has the advantage of understanding the technologies and processes of both print and web design, including social media. VisPer offers services in both print and web design, because every company needs both, and because all of a company's materials need to reflect the same brand identity. Design is an organization of elements to convey a message in a visually pleasing and functionally efficient manner. A good graphic designer can adapt to any visual medium. Choosing a design company that can handle both types of media is the most beneficial way to maintain your brand identity, intact, across all media.
Getting the word out.
Social media, SEO, and onine marketing play large roles today in creating visibility, recognition, and developing trust. It is important to choose the media vehicles and practices, that work best for your particular business. VisPer develops, maintains, and manages your marketing presence with your purpose and your target audience in mind.