How we do it.
The elements of a successful presentation involve these elements. The following elements are necessary for both web and print design.
Concept development and focus. Developing the concept and guiding the development process to ensure the concept is followed throughout all of the company's media materials, and that the flow of information on all media materials is instinctual and easy to navigate, is an important element and function of putting a piece or a campaign together. The Creative Director can also be the art director and graphic designer, or can oversee talent in those functions.
Translation. The function of Art direction is to translate the creative concept, oversee the design, and manage the process of putting together all of the elements: design, illustration, photography, copy, vendors, and any other talent or work necessary to produce the final product. The Art Director must be fluent in photography, illustration, web and print design, as well as understand production processes.
Organization and balance. The graphic designer will create original work and also combine the elements of the content developed by others (copy, photography, illustration, etc.) to create a cohesive visual design in a specific format (print, web, presentation, packaging, etc.). The designer will design new elements, pull together all of the elements, and make them look good. The graphic designer is a master organizer, and a master of the computer programs necessary to get the job done, and will create final files ready for press or web. A good designer will know both print and web processes.
At this point, whether you are creating a piece for print or the web, the there are design and technological to consider.
Form and Function come together on the web. Web design should not be confused with web programming. They perform two different functions that overlap and work together. The programmer makes sure the web site functions properly (i.e. codes the site). Programming is the engine that makes a site work. The web designer makes it look good, maintains the brand look, or creates one, develops concepts and modes of communication, with a focus on useability and navigational issues. With today's technological advances and new tools for web building, it is becoming more prevalent for the designer to manage the complete web site. But for very large, robust and complex web sites which have particular and extraordinary functions, a supportive programmer may also be necessary.
User Experience (UX). Design, copy writing, and programming are all elements of User Experience from three different perspectives. They must function in unison to create the best UX. Depending on the size of a business and its web site, VisPer will put together an appropriate team.
Connecting on line. Social media is a must for any business today. Whether that means simply connecting your site to a map with directions so people can find your place of business, or creating a more complex interactive social media platform. Social media can be simple or complex, depending on your business model. VisPer will help you decide which types of social media will benefit your business, and can help you create and maintain it too.
Ongoing maintenance. Online VisPer manages and oversees web site hosting, updating, SEO best practices, social media. In print VisPer manages and oversees press runs, hires vendors, or works with your preferred vendor.
Search Engine Optimization (SEO)
Best Practices. At VisPer we follow SEO best practices as closely as possible to help your clients/customers find you on the web.