"...visuals are processed faster in the brain than text."

 

An interesting (text-based) article points to the importance of visuals in all forms of communication and branding today. The moral of the story: Since attention spans are steadily decreasing, in order to increase exposure and traffic, use visuals.

Here's the whole article from MIT Sloan Management Review: http://sloanreview.mit.edu/article/the-rise-of-visual-content-online/

 

 

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