- 2 min
Branding is not about Appearance, but Authenticity
Authenticity starts with knowing what makes a brand tick. The facts about what an organization does can easily be identified and expressed.
149 views
- 1 min
Start-up Branding: Putting First Things First
"The top button in any business is its brand. This is of particular importance for start-up companies. They alone are in a unique pos
186 views
- 3 min
A New Individualism is Transforming the Marketing World
Mass marketing is going the way of the town crier. Demographics, impressions and hit rates are fast becoming anachronisms, and current techn
138 views
- 2 min
Re-define, Re-discover, Rebrand
"Understanding needs to come before action, and in that sense, the professional world mirrors the personal.
Meaningful rebrands are a
158 views
- 3 min
Personal Branding Transforms the Future of Human Resources.
Traditionally, the human resources function has been primarily focused on capability-based hiring, retention and development of corporate...
147 views
- 1 min
The Candlestick Maker
A new video about one of our clients: David Ferry, The Candlestick Maker. A retired cardiologist, his candlesticks are all one of a kind...
52 views
- 3 min
Time to Take Branding Personally
Why? Because organizations today want to know more about who a person is than what they do. Once, the main focus for employers, professio
121 views
- 3 min
Web Development Moves From Technology to Design Aesthetic
"For any organization that aspires to cut decisively through the brand clutter and build a standout identity, using anyone but a profes
77 views
- 3 min
A New Era of Design-Centric Branding is on the Rise
INDIVIDUALITY is the prime casualty of consumer driven, data-centric marketing. We are being segmented and targetted as increasingly ...
116 views
- 2 min
ANIMATED BANNER ADS
My client, Smart Destinations, wanted to do something different. They were looking for new ideas and a fresh look to help attract...
261 views
- 1 min
Anduril Designs teaches fine woodworking techniques on line
Anduril Designs, one of our clients, not only sells their one of a kind candlesticks made with rare woods on their web site, but also...
13 views