Marketing | Articles | Views | VisPer

4 min

Update to: It's a New Year! Got resolution confusion?

Now I really feel that that was the appropriate image for this article at the start of this year...

193

1 min

Start-up Branding: Putting First Things First

"The top button in any business is its brand. This is of particular importance for start-up companies. They alone are in a unique pos

123

2 min

Branding is Not about Artifice, but Craftsmanship

Many people are attracted to shiny objects: flashy cars, impressive houses, corner offices, dream romances, cathartic emotional experiences,

2 min

Branding is not about Appearance, but Authenticity

Authenticity starts with knowing what makes a brand tick. The facts about what an organization does can easily be identified and expressed.

3 min

A New Individualism is Transforming the Marketing World

Mass marketing is going the way of the town crier. Demographics, impressions and hit rates are fast becoming anachronisms, and current techn

2 min

Re-define, Re-discover, Rebrand

"Understanding needs to come before action, and in that sense, the professional world mirrors the personal. Meaningful rebrands are a

116

3 min

Personal Branding Transforms the Future of Human Resources.

Traditionally, the human resources function has been primarily focused on capability-based hiring, retention and development of corporate...

1 min

The Candlestick Maker

A new video about one of our clients: David Ferry, The Candlestick Maker. A retired cardiologist, his candlesticks are all one of a kind ...

3 min

Time to Take Branding Personally

Why? Because organizations today want to know more about who a person is than what they do. Once, the main focus for employers, professio

103

3 min

Web Development Moves From Technology to Design Aesthetic

"For any organization that aspires to cut decisively through the brand clutter and build a standout identity, using anyone but a profes

3 min

A New Era of Design-Centric Branding is on the Rise

INDIVIDUALITY is the prime casualty of consumer driven, data-centric marketing. We are being segmented and targetted as increasingly com...

2 min

Animated banner ads by VisPer

My client, Smart Destinations, wanted to do something different. They were looking for new ideas and a fresh look to help attract atte...

215

1 min

Anduril Designs teaches fine woodworking techniques on line

Anduril Designs, one of our clients, not only sells their one of a kind candlesticks made with rare woods on their web site, but also show...

1 min

Cashin Associates, new Web Site.

Cashin Associates web site redesign, just posted live.

1 min

"...visuals are processed faster in the brain than text."

An interesting (text-based) article points to the importance of visuals in all forms of communication and branding today. The moral of th...

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Update to: It's a New Year! Got resolution confusion?

Start-up Branding: Putting First Things First

Branding is Not about Artifice, but Craftsmanship

Branding is not about Appearance, but Authenticity

A New Individualism is Transforming the Marketing World

Re-define, Re-discover, Rebrand

Personal Branding Transforms the Future of Human Resources.

The Candlestick Maker

Time to Take Branding Personally

Web Development Moves From Technology to Design Aesthetic

A New Era of Design-Centric Branding is on the Rise

Animated banner ads by VisPer

Anduril Designs teaches fine woodworking techniques on line

Cashin Associates, new Web Site.

"...visuals are processed faster in the brain than text."

VISPER VIEWS: ON COMMUNICATION DESIGN

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